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About Our Brand

About Our Brand

Established in August 2017,Paheli is an exclusively handcrafted brand of creatively designed jewelry, clothing, footwear, art, home decor  & personal care & many more with a distinct raw Indian flavor. Paheli’s signature is its distinctive ability to capture the essence of India. Using traditional embroidery techniques and blending Indian art with Western concepts is what makes it unique.

Story Behind Our Brand Name

Story Behind Our Brand Name

It takes a lot of time & patience to create the brand name…taken a lot in our case also …why paheli ?…Nowadays each and every person wants to live a good fancy life with creations and authenticity but they are confused to choose something unique for them and here is the solution of there riddle …Handmade things are always taken in priority because they are filled with love & emotions .here we came with the solution of your “paheli” .

Founder : Payal Pareek

About The Founder

The label’s designer comes CEO-Payal’s love for embroidery, fabrics and technique started at a young age when she visit her mother’s studio and observed skilled craftsmen at their best on hours end.These early years became a strong foundation for fashion and design. She furthered her education in the field of jewelry and did masters in jewelry designing in Jaipur and gained experience by working as creative manual designer at one of Asia’s largest export houses. It was her dream to make her mother’s dream come true…when she was a kid her mother always wanted to show her craft skills but never got a good platform then as time progressed Payal & his younger brother Aman who is also a creative designer decided to venture out on there own with something fresh and exciting with the skills of their mother to a social platform and then Paheli was born……